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Old Gloucester Street, London, WC1N, United Kingdom
R. Bela Cintra, São Paulo - SP, 04421-230, Brazil
Old Gloucester Street, London, WC1N, United Kingdom
R. Bela Cintra, São Paulo - SP, 04421-230, Brazil
Integrations, Case Studies and the Modern Formula 1 Partnership
From AWS to Revolut, F1 partnership case studies and integrations now define the sport's commercial era. What it offers CEOs and CMOs weighing motorsport.
Guido Hakkenberg
Jul 144 min read
The F1 AI Sponsorship Boom: A New Era for Partnerships
The F1 AI sponsorship boom has a labelling problem: these deals look like media buys and aren't. What tech CMOs are really buying, and how to structure the deal.
Guido Hakkenberg
May 205 min read
F1 Net Zero 2030: How ESG Is Reshaping Partnerships
ESG has become a baseline requirement in F1 deals. Racing United on net zero 2030, the DHL model and what sustainability now demands of sponsors.
Guido Hakkenberg
Mar 255 min read
Melbourne opens the season as Formula 1 eyes its future
The Australian Grand Prix launches the F1 season at Albert Park. Racing United on the teams to watch and the 2026 regulations reshaping the sport.
Rachel Cavers
Mar 42 min read
Why Brazil could prove to be F1’s key untapped market
Brazil has the fanbase, the corporate wealth and now a home hero in Bortoleto. Racing United on why it could be Formula 1's key untapped market.
Guido Hakkenberg
Jan 215 min read
Driven by storytelling: Netflix and the rise of women in motorsport
Drive to Survive and F1 Academy have transformed who follows Formula 1. Racing United on the rise of women in motorsport and what it means for brands.
Rachel Cavers
Nov 30, 20252 min read
Why Brands Are Racing to Invest in Formula 1 Sponsorship
Formula 1 has become one of the world's most powerful marketing platforms. Racing United on the audience growth, sponsorship boom and reach drawing brands in.
Guido Hakkenberg
Nov 13, 20253 min read
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