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Old Gloucester Street, London, WC1N, United Kingdom
R. Bela Cintra, São Paulo - SP, 04421-230, Brazil
INSIGHTS
OUR STORY
INDUSTRY INSIGHTS
Our insights explore the commercial engines powering Formula 1 and motorsport — analysing sponsorship models, audience shifts, technology integration, and brand storytelling at the highest level of global sport.
We bring clarity to a fast-moving industry, offering perspective on rights structures, best-in-class activation, and the wider media, communications, and cultural forces shaping value. From partnership architecture to strategic PR that amplifies performance, our analysis is designed for decision-makers — helping brands unlock greater ROI and build programmes with lasting business impact.
14th November 2025
Why Brands Are Racing to Invest in Formula 1
Formula 1 has long been one of the world’s premier sports properties, but in recent years it has transformed into a commercial and cultural powerhouse. Once a niche motorsport followed primarily by die-hard fans, F1 has evolved into a global entertainment platform — and brands are taking notice. Today, Formula 1 offers one of the strongest sports marketing opportunities in the world, combining global reach, high-quality storytelling and unmatched audience engagement.
23rd October 2025
From survival to revival: the WEC’s Hypercar boom
A few years ago, the FIA World Endurance Championship (WEC) was facing a difficult period. While the 24 Hours of Le Mans remained a global icon attracting huge crowds and international media coverage, the rest of the championship struggled to maintain momentum. Several major manufacturers withdrew, grid sizes shrank and long-time fans questioned whether endurance racing could sustain its position within global motorsport. The series needed stability — and a new identity.
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